Language: German
“Underground” is often associated with politics, authenticity, and resistance — while at the same time the term has long become a genre, a brand, and a marketing strategy. But what actually is underground? Who decides what belongs to it and what does not? How does it differ from the so-called mainstream? And what happens when counterculture itself becomes a marketable product?
This panel deliberately brings together different perspectives from club culture, art, the music industry, and the wider scene to discuss underground both as a cultural practice and as a functioning market segment. At the center of the conversation are questions of credibility, commercialization, cultural authority, aesthetics, and political positioning within electronic music and nightlife culture.
The discussion will explore how the idea of underground has changed over time, why certain scenes are perceived as authentic while others are not, and whether underground culture can still exist independently from market logic today.
Language: German
“Underground” is often associated with politics, authenticity, and resistance — while at the same time the term has long become a genre, a brand, and a marketing strategy. But what actually is underground? Who decides what belongs to it and what does not? How does it differ from the so-called mainstream? And what happens when counterculture itself becomes a marketable product?
This panel deliberately brings together different perspectives from club culture, art, the music industry, and the wider scene to discuss underground both as a cultural practice and as a functioning market segment. At the center of the conversation are questions of credibility, commercialization, cultural authority, aesthetics, and political positioning within electronic music and nightlife culture.
The discussion will explore how the idea of underground has changed over time, why certain scenes are perceived as authentic while others are not, and whether underground culture can still exist independently from market logic today.